![]() "What I believe the yogurting campaign does is make it relevant to a younger audience."Īs for what yogurting means, "it's really being able to just grab a yogurt and go. ![]() "Everybody kind of knows that yogurt is great for you," Ms. In a departure from some yogurt advertising, or perhaps because of it, Lala is not emphasizing the nutritional details of the drinks. The product, sold in traditional and Greek styles, hits on a mix of trends in the market right now as people want protein-filled and better-for-you products they can consume during busy days, said Desiree Johnson, director of marketing for Lala USA at Borden Dairy. 15, focused on the brand's yogurt smoothies. After years as a regional player, Lala is pushing forward with its first national campaign on Feb. as one of the flagship brands for Borden Dairy. The brand, better known in Latin America, has been gaining traction in the U.S. ad budget and distribution are poised to take off. ![]() Lala yogurt has come up with a new word, "yogurting," to promote its smoothies as the brand's U.S. ![]()
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